Strategic and operational support of clients in CRM and Marketing Automation, Planning, implementation, and optimization of cross-channel campaigns (email, push, in-app, landing pages) in tools like Braze, Salesforce Marketing Cloud, or Emarsys, Co-development and implementation of data-driven journeys and automations along the customer lifecycle, Evaluation of performance data and derivation of initial recommendations for action in collaboration with the team (e.g., with Google Analytics, Tableau, or spreadsheets), Interface between strategy, creation, and technology – coordinating, inquiring, and ensuring all disciplines come together