Own and execute Tradias' end-to-end B2B marketing strategy, Build and manage the full marketing engine across brand, digital, content, and events, Own brand, corporate identity, and messaging across all channels and materials, Manage website structure, content, updates, and potential relaunches, Plan, execute, and optimize paid campaigns with clear ROI and lead-quality focus, Drive content creation for institutional audiences (thought leadership, sales materials, announcements), Manage and grow social media presence, primarily LinkedIn, Plan and execute industry events, conferences, and client formats (online and offline)