Implement and manage marketing concept into concrete measures., Plan, prioritize, and realize marketing activities considering impact, feasibility, and capacities., Collaborate closely with management and internal teams to communicate topics externally., Manage the ongoing operation of key channels: LinkedIn (posts, series, campaigns, corporate influencers), TikTok (video formats with knowledge and reputation focus), and Website (content, structure, updates in collaboration with service providers)., Create editorial plans, provide briefings, review content, and publish content., Develop formats, test new approaches, and optimize based on resonance., Transform technical topics into understandable, readable content., Collaborate with internal experts to make their content audience-ready., Ensure texts, visuals, and videos align with the ifok brand (clear, serious, not arbitrary)., Manage 1-2 working students in daily tasks (content, research, posting, editing)., Build simple, functional processes: templates, file storage, editorial routines., Coordinate external service providers (e.g., graphics, video, web) and keep topics moving.