Develop go-to-market strategies, define product positioning and messaging, and ensure communication resonates with customer segments across all channels and stakeholders., Translate product attributes and consumer insights into clear customer benefits and compelling storytelling., Define key selling points (USPs) and product narratives that differentiate KoRo products in the market., Develop product messaging frameworks and key insights that guide marketing communication., Provide input for key product information and claims on packaging, ensuring relevant benefits and differentiators are clearly communicated., Define key product messages and launch angles that drive customer engagement and conversion for D2C product launches., Inform marketing preparation for product launches on KoRo’s D2C channels, collaborating with advertising, content, SEO, and social teams for consistent storytelling., Create compelling product pitch materials to support KoRo’s retail expansion., Develop clear product selling stories, category insights, and key product benefits tailored for retail buyers., Collaborate with commercial and sales teams to ensure pitches effectively communicate KoRo’s product value and brand differentiation., Work closely with Product Development, Category Management, Marketing and Commercial teams to align on product communication and priorities., Act as the bridge between these teams, ensuring product insights translate into effective market messaging.