Act as the gatekeeper for the Flooring product range, ensuring alignment with market needs and business strategy, Maintain and update the product roadmap, packaging, and labelling to improve efficiency and profitability, Approve new product variants and actively rationalize the portfolio to optimize performance, Lead the full project management of new product introductions using our NPI framework, Coordinate trial batches, field trials, and stock build for successful launches, Develop launch packages including marketing literature, technical documentation, and training materials, Align and communicate launch timelines with internal stakeholders, Ensure availability and accuracy of product literature (brochures, systems guides, TDS, MSDS, DoP), Maintain Pathfinder and Service Level Agreements, Support website updates and ensure product information is current and relevant, Coordinate product testing and certification needs across the EMEAI region, Proactively identify additional testing and approvals to support sales growth, Communicate testing status with sales and stakeholders, Develop or coordinate thought leadership content (articles, webinars) to build market credibility, Deliver and coordinate training for sales teams and technical service teams, Support applicator training through collaboration with technical experts, Issue monthly 30-60-90 day aged stock reports to support inventory management and decision-making