Market Research and Analysis: Gather data, analyze trends, identify opportunities for product improvement. Carrying out market trend analyses (competition, prices...) based on internal information and web-based researches, Product Management and Sales Support: Preparation and maintenance of product/ sales presentations and document. Product master data maintenance in Internet and Intranet. Creation and evaluation of product data from SAP and corresponding presentation in PowerPoint or Excel, Marketing Documentation and Communication: Prepare clear product documentation, and communicate effectively with teams and stakeholders., Creation of marketing material for products, e.g. application notes, videos, brochures, white papers, Planning for customer demos, support of demo preparation, as well as corresponding tests of demo setup, Coordination and execution of internal and external events, such as training, sales event and trade fairs, Support colleagues in the use of different IT tools and processes in product management system