Customer Relationship Marketing and Insight Lead (m/f/d)

This position is based in Frankfurt am Main.

Your role in our team:

As part of the Group Marketing team at ProCredit Holding, you will play a key driving role in building digital marketing capacity across the ProCredit group. In this capacity, you will take charge of shaping and owning the execution of a comprehensive, user-centric and client-centric data-driven digital-first customer relationship marketing and insight strategy for the group. The position provides capabilities and resources to the marketing and business functions in building and implementing adequate relationship marketing and insight frameworks to support the group’s strategic goals; contributes to measurable improvements in customer onboarding, activation, engagement, retention, lifetime value and loyalty; and supports the delivery of consistent, relevant, and timely communications across all markets and customer segments. A central responsibility of the Customer Relationship Marketing and Insight Lead is to actively contribute to the development and ownership of a fully integrated, market-informed lifecycle relationship marketing strategy as well as a research and insight management framework for the group, covering all relevant channels, touchpoints and phases of the customer lifecycle.

More specifically, you will have the following key responsibilities and duties:

Own and evolve the group-wide relationship and lifecycle marketing initiatives across acquisition, onboarding, engagement, and retention
Design and optimise multi-channel journeys (e-mail, push, in-app, SMS, web, phone) with a strong focus on research and insights, leveraging behavioural, lifecycle, and product data to drive segmentation and personalisation
Lead structured test-and-learn experimentation and translate analysis into action
Build dashboards and KPI tracking
Partner with Data, Business, Product, Marketing, IT, and other local teams to ensure data quality, alignment, and execution
Drive operational excellence, scalability, and continuous improvement
Coordinate research initiatives – design, execution, analysis, insights interpretation