(Senior) Manager Digital Enablement (m/w/d)

(Senior) Manager Digital Enablement (m/w/d)

As a (Senior) Manager Digital Enablement (m/f/d), you will continue to shape Fresenius' digital communications landscape strategically and operationally. You will be responsible for global corporate websites and CMS platforms and ensure high-performance, user-oriented and data-based delivery of digital content. At the same time, you will drive analytics, automation and AI-based solutions within the communications organization.

These are your tasks:

• Strategic and operational development of digital communication channels, platforms and technologies in line with the corporate and communication strategy
• Responsibility for the global corporate website landscape including Adobe Experience Manager (AEM) and Drupal and their continuous optimization
• Management of requirements, releases, tests, rollouts and optimization measures together with IT, agencies and departments
• Ensuring stable operation of digital platforms and continuous improvement of performance, user experience and content governance
• Development and implementation of data-based control instruments, analytics solutions, dashboards and KPI reporting
• Analysis of user behavior and website performance as well as derivation of concrete optimization measures
• Design and implement AI-powered solutions, automations, and digital tools to improve processes and user experiences
• Consulting and support of the communication departments with digital requirements, content strategies and channel-appropriate control of content
• Project management and coordination of international digital projects including website relaunches, system extensions and integration projects
• Develop digital skills through training, standards, best practices, and collaboration with internal and external stakeholders

This is what sets you apart:

• Degree in communication or media sciences, digital media, business informatics, business administration or a comparable course of study
• Several years of professional experience in digital communications, web management, digital enablement or a comparable function
• Demonstrable experience in the management, development and optimization of corporate websites
• Sound practical knowledge of Adobe Experience Manager (AEM) and Drupal as well as content management, web governance and website operations
• Experience in managing international digital projects, platform rollouts and working with IT, agencies and other stakeholders
• Confident knowledge of web analytics, performance measurement, dashboarding and KPI-based control of digital channels
• Good understanding of user experience, website architectures, CMS processes, digital platform ecosystems as well as AI and automation potentials
• Strong analytical and conceptual skills, initiative, innovation orientation and problem-solving skills
• Structured and solution-oriented way of working, convincing stakeholder management and very good German and English skills

Shape the future of Group Communications together with us, become part of #futurefresenius and apply now via our online portal!

At a glance

Earliest possible start:

As from now

Job Type:

Regular

Company:

Fresenius Holding

Location:

Bad Homburg, DE

Working condition:

Full-time

Job Category:

Sales, Marketing & Communications

Reference number:

R-01029800

Publishing date:

09/21/2026