Drive financial planning and performance tracking aligned with the Brand's annual and long-term strategies in close partnership with the Brand GM, Own the end-to-end P&L responsibility, leading performance reviews, explaining variances, and implementing corrective actions, Oversee the planning cycle including budgeting, rolling forecasts, and strategic planning, using predictive analytics and leading indicators for improvement, Track and analyze D2C metrics (traffic, conversion, AOV), linking them to financial performance and supporting pricing and promotional effectiveness, Steer marketing budget allocation and ROI tracking through tools and frameworks to ensure efficiency and transparency, Evaluate product portfolio strategies (e.g., pricing, new category entries) and analyze gross margins to enhance profitability, Provide financial input into S&OP processes to align demand and supply, reduce working capital, and improve operational efficiency, Partner with the B2B Controller on customer profitability, trade term negotiation, and evaluating the financial impact of deals and renewals
