Identify, engage, and close new business opportunities within the grid industry, actively managing the sales lifecycle from prospecting to contract negotiation., Maintain a clear, accurate, and up-to-date sales pipeline in Salesforce, ensuring detailed documentation of all sales activities and customer interactions., Regularly update and report pipeline status, ensuring timely and accurate revenue forecasting aligned with the sales management cadence., Collaborate cross-functionally with Production, Supply Chain, Application Engineering, and Finance to facilitate smooth customer onboarding, order fulfilment, and revenue recognition., Provide technical consultation to customers, clearly articulating product capabilities, competitive advantages, and value propositions relevant to grid infrastructure., Proactively monitor market trends and competitor activities to identify opportunities and threats, contributing strategic input for positioning and product development., Negotiate contracts and terms and conditions to a proficient level that ensures safe and mutually beneficial business engagement