Senior CRO Specialist

Hybrid
Berlin,Berlin,Deutschland
Marketing

Jobbeschreibung

About Entyre

Caregiving is broken. We’re fixing it with technology. Entyre is the holding behind Pflegewegweiser (Switzerland), Entyre Care (United States), and the Pflegewegweiser Shop. We operate as one system across our offices in Berlin, Boston, and Zurich: 450+ people developing the technology, products, and growth strategies that power all three brands. Our platform connects family caregivers with compensation programs through selfonboarding funnels, automated eligibility engines, and digital care management. In the US, families discover Entyre Care through paid and organic channels, land on our landing pages, and move through a multi-step journey in the Hub, our self-service platform, until they are fully enrolled. Hub processes differ by state, and every screen along the journey is a potential drop-off point. Your job is to find those points and fix them.

The Role

You will join the Marketing team in our Berlin office and own testing and optimization across the entire funnel, from the first landing page impression to a won customer. Your initial focus is the US market and the Entyre Care funnels, with the technology and learnings you build serving the whole group. This is a senior, high-ownership role with direct impact on how many families we can help and how fast. The Hub is our proprietary self-onboarding app that guides a family caregiver from the first eligibility check through document collection and third-party sign-offs to a completed Medicaid enrollment. Requirements differ by state, so the Hub runs a different flow in every market and there is no single funnel to optimize. You will work across multiple state-specific flows, prioritize the biggest leaks, and choose the right method for each situation. Where traffic supports it, you run clean A/B tests. Where it does not, you design pre/post comparisons, holdouts, or staged rollouts, and you know the statistical limits of each approach

What You Will Do

Own the full experimentation roadmap from landing page to won customer: identify drop-off points across landing pages and in-Hub flows, size the opportunity, prioritize, test, ship, document learnings.