Developing the marketing and social media strategy and contributing ideas., Taking responsibility for social media channels, with a focus on LinkedIn and Instagram, from content planning to community management., Producing eye-catching content, including videos, Reels, Stories, and Feed posts, tailored to the target audience and with real impact., Planning, managing, and optimizing online marketing campaigns (SEO, SEA, Social Media) based on clearly measurable KPIs., Ensuring the website is always up-to-date and content is presented clearly and appealingly., Coordinating external agencies for advertising materials such as social ads, banners, or event materials., Supporting the planning and organization of trade fairs and events.